About Us

Building a Culture of Health

Culture of Health Richmond seeks to understand the root causes of our greatest health challenges as a city and offer bold ideas for change – both what is already happening and what we hope is possible. The project is led by Richmond City Health District but engages partners and community members from across the city.

Culture of Health Richmond was inspired by Richmond’s award of a 2017 Culture of Health Prize from the Robert Wood Johnson Foundation.  The Robert Wood Johnson Foundation has committed itself to a vision of working alongside others to build a national Culture of Health where everyone has the opportunity to live a healthier life. Richmond is proud to carry on its work as part of RWJF’s national network of changemakers.


Our mission is to share data, tell stories, and lift up voices that demonstrate needs for change and ways to make change possible in Richmond.

Our goal is to shed light on key health challenges, celebrate the innovation and courage of leaders who are bringing real change to life, and shift minds and hearts in Richmond toward a shared belief that every person deserves good health, meaningful choices, and respect.

  • RESPECT We share stories and voices with permission only and with the intention to strengthen the agency of the communities and leaders we feature.
  • OPENNESS We seek to think in new ways about our past, present, and potential by learning from our communities and challenging old narratives, systems, and ideas.
  • SHARED LEADERSHIP We are a collaborative project made stronger by the vision and creativity of partners across sectors and communities.
  • SERVICE We seek to create content that will be useful to partners and communities that may not have the budget or platform to make their voices and stories heard.
Our Partners

Culture of Health Richmond seeks creative partnerships with organizations and communities across the city. Partners listed below have contributed vision, data, funding, stories, voices, and priceless insight to our work so far:

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Dr. Danny Avula
Director, Richmond City and Henrico County Health Districts
Tara Wiley
Culture of Health Richmond Coordinator
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Cheyenne Varner
Graphic Designer, Photographer
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Patricia Mills
Director of Health Equity, Richmond City Health District
Contact Us

Want to know more about Culture of Health Richmond? Interested in partnering? Have an idea for a health challenge to explore, a story to tell, or a bold idea for how to help improve health and opportunity in Richmond? Get in touch!